When I started my first business - a site that sold beats to your favorite local rapper, wanna be pop star, shower singing queen, and any other aspiring musician - I put it on blast. Told everyone, put it on Facebook, told my friends, family , coworkers. Everyone knew about it.
I told people about it before it was up and running.
"You I got this website coming out - selling beats, it's going to be big!"
Then it was up and I told more people.
Fake it till you make is what I thought - and I played along all the way.
them: "You selling, making money or what?"
me: "Of course I'm making a killing!"
Definitely not the case - at the time only my mom bought a beat - thanks ma!
I was so worried about telling people about it I had to show it off. I wanted to be cool, the thought of having my own business, in music no less, and being an entrepreneur was so dope to me. Everyone was going to think I was the man and I had it all figured out.
I got caught up in it. But hey I was young and a bit naive.
The 5 Type Of People Who Will Try To Hold You Back
Two important lessons I learned:
1 - Starting your own business is a lot of work, will always take longer than you think, and you have to believe in yourself and grind hard.
2 - There's a lot of people who will not be on your side. I was not ready of this one.
Let me break them down the 5 type of people who will try to hold you backfor you so you can spot them in the future
You know the type, the "They" DJ Khaled talks about. They don't want to see you shine. They don't want to see you successful.
I'd show people my site and here's how The Hater would respond:
-They'll knock it: "Oh man, you just used a template for this site I thought it would be something real."
-They'll downplay it: "Oh that's cool you quit your job yet? Oh nah, so you must not be making it big - this is just a hobby."
-They'll say they're doing better - "that's cool but here's what i'm doing and why i'll make more money"
-They won't even acknowledge it or show any love,they respond with a weak "oh cool."
2. The Know-It-All
Similar to the hater, they'll try to tell you everything you need to do because they apparently know everything. These overnight experts know it all but never put in any work.
"You should do this, you're not marketing it right. If it was me I'd have way more follower by now."
"You should do it this way, do it that way - everyone has an opinion and all of a sudden are experts."
"Have you followed they XYZ marketing plan? if not you're going to fail, trust me I know. Seriously trust me."
side note: Dawg - when people say "trust me, I know what I'm talking about", I instantly tune out.
3. The Leech
To be fair to the leeches, they support you, they see what you got going on and see the positive side. They just become a bit too opportunistic and want to take advantage.
"Oh this is dope, let me get in, I got a dope idea, I need 50% though."
"Man this is fresh, I got an idea for the layout thought. Oh you like it cool - man this is do dope our site is going to make it big" (wait wtf?!, when did it become our site?)
"Let me get some money - you got your business now" - these are straight up money grabbers. GTFOH
4. The Doubters
A form of The Hater but they straight shoot their negativity point blank range
"It's tough to make a business, most fail."
"This has already been done."
"You really should focus on your career."
5. The Snake
They most insidious of all, The Snake is all around you, but they're hiding in the grass and hard to see. They'll:
-Smile in your face and and talk shit behind your back
-They talk about you to others and tell lies.
They're super dangerous because they try to turn everyone else around you into one of the types above.
I don't know about you but I'd rather have real hate then fake love.
Look Out For Number One
The best thing I learned from all this is to prioritize yourself. Build what you want to build, put in the work - you need to build not tell people about it and you don't need their permission.
To be fair, it's cool to be proud of your work and I think you should tell people. Maybe not put it on blast if it's in the early stages. Find those who are close and tell them.
The 3 types of people I recommend to have in your corner:
1. The Sparring Partner
This can be a close friend or family, it's someone you trust and you know got your back no matter what. They'll help you work through problems and support you where needed. They don't doubt or hit you with negativity, they will give you constructive criticism, will challenge and be inquisitive, and offer up positive encouragement.
2. The Coach
This is a mentor - someone who's been down the path and help you avoid making the same mistakes they made.
3. The Pusher
Someone who pushes you and motivates you. The push you to dream big, go hard, and challenge yourself. They push you when you when you're running on empty and motivate you to keep going. They bring that positive energy all the time.
There you have it - stay low, grind and put in the work, then when you hit that success, come up and shine.